Imagine a service that can forecast what product you would be interested in, when you would make a purchase and why you would make the purchase. Facebook & Amazon quickly comes to mind. Companies like Facebook, Amazon and Google have been able to master the art of collecting data on their customers and converting this data into useful and actionable data to gain economical advantage.
Business Analysts will continue to play an important role in ensuring that data is verifiable, comes from the right source and is relevant or applicable to the business area concerned. Business Analysts are also positioned to use their skills to make sense of data and simplify the confusion and complexity that is likely to result from information overload.
Without undermining the importance of experience and intuition, the days of relying exclusively on them are over. Big data has the capacity to revolutionize current ways of thinking, how businesses are managed, how quickly businesses respond and the benefits they are likely to gain from exploiting the opportunities that come with big data.
The anticipated result of all of this data is a world where people can work smarter, more efficiently and are empowered to make superior business decisions backed by the facts gleaned from big data.