The Advantages of Facebook Marketing
- The State of Facebook Advertising
Social media has become the pillar of the online experience. With over 1.55 billion monthly active users, hundreds of millions of people are interacting and engaging on Facebook. Below are the advantages of Facebook marketing to your business.
- Wider Target Customer Reach
Although Facebook started as a social network for college students, it now has millions of users from around the globe. The largest segment of its users is ranging from 35–54 years old, while the fastest-growing division of its demographic is 55 years old and above. Regardless of the age bracket of users that your business wants to target, Facebook can be a great way to reach them.
- SEJ SUMMIT. For SEOs. By SEOs.
Facebook has three marketing platforms that anyone can use to promote their brand: Pages, Groups, and Ads. Pages are basically free Facebook profiles for businesses, organizations, and public figures. The only difference is that there are no restrictions on the number of fans that can “like” a company’s page.
- Specific Market Targeting
Other than having many active users, Facebook also gathers a huge amount of demographic information from its users. That’s why businesses can target their desired customers based on virtually anything there is in a user’s profile.
- Budget-friendly Ads
Facebook’s advertising platforms can run on either a per-impression or a per-click basis. The social networking giant is also budget-friendly since it allows users to set daily limits. Depending on a business’ niche, it also shows users the relevant ads open for bidding.
- Business-to-customer Relationship
Facebook is one way to create and foster a community around a brand. It encourages a two-way discussion between the brand owners and its customers while providing room for additional marketing campaigns.