Explore the Strategy of Web Marketing
The Internet and technology have fundamentally changed nearly every aspect of our lives. As the Internet evolves, businesses will continue to refine their online marketing efforts, reaching a greater number of potential buyers than before. Marketers have shifted their efforts online because it tends to be significantly less expensive. Many online advertising spaces are free to use.
The interactive space of the Internet simplifies a company’s ability to track, store, and analyze data about a customer’s demographics, personal preferences, and online behavior. This data allows the advertiser to provide a more personalized and relevant ad experience for the customer.
- Email Marketing
Communicating with customers through the use of carefully designed emails.
- Social Media Marketing
Using sites like Facebook and Twitter to connect with customers.
- Search Engine Optimization
A free and organic way for companies to improve their visibility on search engines.
- Search Engine Marketing
Using search engines to help connect users with the products and services they are most interested in. Companies can pay to receive preferential ranking in a list of search results.
- Display Advertising
The use of banner ads and other graphical advertisements to market products online.
- Video Marketing
Using web videos for promotional purposes.
- Inbound Marketing
Boosting the value of a company’s web presence by adding unique content like blogs, games, and tutorial videos.
- Affiliate Marketing
Working with other businesses to make it easier for consumers to shop for products online.
- Referral Marketing
Using internet channels to encourage consumers to recommend products to their friends and families.
As more and more advertising has shifted online, marketing departments have evolved their curriculum to reflect all the newest trends. A focus on digital and new media marketing will be standard as part of any marketing program. Students will learn both the fundamentals of advertising and their application for new forms of marketing.