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September 19, 2016

What Is SEO / Search Engine Optimization?

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What Is SEO?

SEO which lengthens as search engine optimization. Search Engine Optimization is the process of getting traffic from the organic, free, editorial or natural search results on search engines.

All leading search engines such as Google, Yahoo, Bing, DuckDuckgo, Wolfram and Wiki have initial search results. At those platform web pages and other content such as videos or local listings are arrive and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

The following are the 3 different types of SEO techniques and practices that you must know about before going ahead with SEO.

White hat SEO

this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines. Some of the techniques which white hat SEO makes use of include high quality content development, link acquisition campaigns supported by high quality content, website HTML optimization and restructuring and manual outreach and research. When you choose this method of SEO then you can expect a gradual yet steady but lasting growth in your rankings.

Black hat SEO

black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites. This type of a method of SEO is not in accordance with the SEO guidelines set by search engines and especially Google. The wholesomeness level is very low because of the fact that some of the black hat SEO techniques include keyword stuffing, link spam, hidden text, hidden link, cloaking. When you choose this method, you can expect unpredictable, quick but short lasting growth in ranking.

Grey hat SEO

This kind of a SEO is a kind of a SEO which is neither black nor white. This is a technique that does not fully use the black hat SEO and rather combines both. This is a transformation from black to white and from white to black. Whether it is due to pressure from the website or company or to deliver better results, some SEO companies may practice Grey hat SEO to some extent. They may not cross the line to black hat SEO.

 

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